lottery letters

lottery letters

Sales Letters Long Copy on the Web: The roll or not?

I've written before about the sales copy on the web long. But I have more to say about subject.

First, let me be clear about what I'm saying here. I'm not talking about long content pages within dozens of other pages on one site. I'm talking about separate pages … time, direct response sales letter online, often with its own domain name.

Here, let me say this: long copy works, online and offline.

If you can keep someone's attention with his writing a long page gives you the space to deliver all the benefits, all the features and direction of a large number of readers' questions and concerns. While the letter has the momentum and keeps the reader's attention, people will continue to shift.

And get a better conversion rate you would with a shorter page. This truth is not in line, and on the web too.

However, what I found is two approaches different from the long letter, online sales. Both work, but do so in different ways.

Long copy style # 1: Sales to hype

You probably know the type of page I mean. Here is an example of the type of copy you can expect:

"Income For Life? Is the same program is praised by the real experts as "… a new breakthrough method that probably will result in more people from bankruptcy to millionaire status that "Think and Grow Rich," Rich Dad, Poor Dad "and" The Science of Getting Rich 'Combined! "

The copy style is rapid, full of superlatives, with promises unsupported thick and full of testimonies given by people who appear to spray on your tires amphetamines. template of these sales pages is quite consistent. Well, we all want to be happy and most of us could do with some additional benefits.

But how is that this approach works so well? Many of us look at these letters and they are incredulous. And many of us would never be persuaded by this approach. But hundreds of thousands of people are.

How Why? This approach has a hypnotic quality copy to it. Makes promises with such force and enthusiasm. And somehow, tempts us to a state of submission. We submit to the endless waves of promises and testimonies. We succumb to the idea that maybe, just maybe time … this might work … and we may find that additional wealth or happiness.

This is how hype works. It deepens our state of submission and creates a state of optimism almost dream.

And it works.

The significant drawback of this approach is that most of us wakes up from sleep and find empty promises. Or, to put it another way, we bought the ticket, but did not win the lottery.

So if your goal is to build long term relationships with your readers, customers and potential customers, using hype is not the way forward.

Long style copy # 2: Selling a Human Connection

The second style of long copy approach is very different. Again, these pages are often independent many screens long. Once again, you will find the titles, subtitles, scripts, and testimonials.

But you are getting a very different approach in the style of writing.

If you have ever read a sales letter from Bill Bonner, Allan Gardiner and Ken Envoy … this is the kind of writing I am speaking.

These are still long and enthusiastic letters … and the rhythm still draws you down, line by line.

But here are some differences, and are very significant.

– In the text you hear the true voice of the writer. You are not for sale with a written copy for the 'Dream-O-Matic 2000 "- which is being sold by a recognizable human voice, the voice of Bill, Ken and Allan.

At the end of a letter like this, to take a decision … buy or not buy. And it is an option that is much less likely to regret.

Online sales letters like this are the children of traditional direct writing response letter. Good direct mail letters are written in this second way – by making a real connection with readers and gain their trust.

About the Author

www.private-labels-empire.com

www.10steps-to-killer-web-copy.com

After scratching a lottery ticket and there are random letters in it, does anyone know what they mean?

I know that specify the quantity of each issue of existence but there are letters at random times just as dmj placed randomly on the card, is very curious

if the letters are VFI then won five dollars if TWY, twenty, etc tic is a ticket if they are nothing JVM.

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