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The future of music: music games

Music labels continue to search for new ways to make money in the face of declining CD sales. Digital track sales, such as Apple iTunes Music Store, rose 27 percent since 2007, breaking the mark of $ 1 billion for the first time in 2008. But according to Nielsen Soundscan, only 428 million records (including LPs, CDs, and online albums) were sold – up 14 percent from 2007. As recently as 2005, 619 million records sold. Meanwhile, there are more options than ever to listen to free music online, including MySpace Music, Imeem, Last.fm and Pandora. It seems clear that music on demand goes to the day of free jet whenever and wherever people want to hear, and the labels and artists have to find ways to create experiences music for their fans who are willing to spend money on.

What people have always been willing to pay for is a unique experience where they can interact with the music of an artist in a way that can not be copied for free. For example, fans love to see live music because they can not repeat the experience at home. Ringtones have been popular for more than a decade. People are still willing to pay to join fan clubs, due to advantages such as a closer relationship with the artist.

One of the most promising areas for music revenue growth is to combine music with games. There have been more than 30 million downloads Rock Band songs because the fans want to dance to their favorite songs in the game. Guitar Hero has had more than 40 million downloads and is now an excess of $ 2B. As is notable is that players have shown a willingness to pay for individual songs for use in music games though they often cost twice the price of a download normal digital. In fact, says Aerosmith have made more money from licensing their music to Guitar Hero than any of the previous albums the group recorded. Even digital holdouts, The Beatles, will launch a version of Rock Band of yours. More music games will be soon, including Band Hero (for family games) and DJ Hero offering games record turntables and scratching in a battle for victory in a virtual nightclub.

Other popular games include Dance Dance Revolution music, Legend Jam, and Tap Tap Revolution is one of the best iPhone applications sold. SingStar is a video of the karaoke competition series of games that requires players to sing along with music to score points. Loudcrowd offers a steady stream of music provides an interconnected series of music-themed games. Through play and interaction with others, users can obtain or purchase a variety of virtual goods, including clothing of his character and music tracks that can be picked for the game and competition within the site. Best selling artists Fall Out Boy created an artist-themed game FriendsorEnemies.com. Even lo-fi games like lottery tickets are jumping music shopping. For Aerosmith's summer tour, fans can win backstage passes, front row seats, and maybe an extra few million dollars playing Aerosmith branded lottery games.

With the rise of popular casual games on sites like Facebook, Addicting Games and Miniclip, along with the universal appeal of music is a natural fit for the two come together. Music labels games to a new form of income that users have shown their willingness to pay. It seems clear that there more.

About the Author

Josh Grossman is the Director of Product Marketing for Loudcrowd – a destination for users to experience and engage with music through music games.

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